Hello! I’m a product designer who loves building - right from messy insights to pixel perfect designs! I’ve helped startups turn ideas into products, and those products into growth.
CoinDCX
3 yrs 6 mos +
2021 - Present
Lead Product Designer
May 2024 – Present • 2 yrs 6 mos
Lead design for crypto investing, INR payments, crypto transfers and a new vertical built from scratch, mentoring 2 designers.
Built Options from 0→1 into a core part of the derivatives business, growing monthly volume 10×+ in its first year.
Drove Options adoption through campaigns, in-app cross-sell and multi-leg strategy baskets, growing monthly active traders 3× in 8 months.
Grew a designer from supporting the Options build to owning it end to end.
Launched a simplified Futures experience for new traders, converting 38% better than the standard flow.
Redesigned the SIP experience, increasing monthly SIP creations by 85%.
Improved INR deposit success rate by 14% through continuous iteration on the payments journey.
Integrated compliance into crypto deposits, including wallet-signing proof of ownership and AML information collection, with minimal added friction.
Senior Product Designer
May 2023 – Apr 2024 • 1 yr
Built Futures from 0→1, designing the advanced trading interface, and scaled it into the company’s highest-volume product.
Led design for merging the Lite and Pro apps into one, migrating the entire user base with minimal drop-off.
Built and maintained the design system, standardizing components and speeding up design-to-dev handoff.
Product Designer
Dec 2021 – Apr 2023 • 1 yr 5 mos
Designed INR payment methods end to end (UPI, bank transfers, virtual bank accounts, P2P).
Built a compliant, low-friction onboarding and KYC journey.
Shipped compliance updates for TDS, tax reports and TDS certificates, keeping regulatory changes clear for users.
Classplus
2 yr 6mos
2019 -2021
Product Designer
Aug 2019 – Nov 2021 • 2 yrs 4 mos
Joined as the second designer and owned design for a Shopify-like marketplace for educators, including coupons and EMI payments, scaling it to 100,000+ educators and millions of students.
Improved the educator experience across their branded apps, introducing live classes and a customizable server-driven home screen, and upgrading batch management and test creation.
Designed affiliate and student ambassador programs, bringing in 10–25% of new educators each month.
Designed growth campaigns that lifted transactions 125% and GMV 104% during campaign periods.
Product Design Intern
Jun 2019 – Jul 2019 • 2 mos
Redesigned the student test-taking experience and began designing for the marketplace.
